BetaList Startup API and MCP — Tagline, Description, Makers, Topics, Launch Date
Send a startup slug or its BetaList link and get the full listing back as JSON: name, tagline, description, logo and screenshots, the featured date, the makers, the topics it is filed under and a list of similar startups.
- You send
- a BetaList startup slug or the link to its page
- You get back
- name, tagline, description, makers, topics, launch date, screenshots and similar startups
- Coverage
- BetaList records with a public page.
- Price
- 5 pts — $5 per 1,000
- Charged only when the record resolves. A request that finds nothing is not billed.
Ways to get this data
Three approaches teams use today, and where each one runs into trouble.
| Approach | What it takes | Cost | Trade-off |
|---|---|---|---|
| BetaList directly | Open the page on BetaList and read it | Free, and slow | Fine for one record, useless across a list, and the layout differs on every platform |
| Building a scraper | Write it, host it, and repair it when BetaList changes its pages | Engineering time | A maintenance commitment for something that isn't your product |
| NeuralVerge | One request, the same shape as every other source in the catalog | $5 per 1,000, misses not billed | Returns what BetaList publishes at request time. Other platforms are separate sources with the same request format |
What you get back
Every field in the example response below.
| Field | Type | Description |
|---|---|---|
session_id | string | Id of this run, for tracing. |
kind | string | Source type of the response. |
startup | string | The identifier you sent. |
startup_id | string | The startup slug as BetaList uses it. |
human | string | Readable summary of the record. |
machine.blocked | boolean | True if the platform refused the read. |
machine.pages_opened | number | Pages read for this record. |
total_points | number | Points charged for the run: 5. |
machine.startup.id | string | Startup slug. |
machine.startup.alias | string | Same slug as id. |
machine.startup.name | string | Startup name. |
machine.startup.url | string | Link to the startup page on BetaList. |
machine.startup.tagline | string | One-line description. |
machine.startup.description | string | Longer description of the product. |
machine.startup.image | string | Main image link. |
machine.startup.logo | string | Logo image link. |
machine.startup.screenshots[] | array | Screenshot image links. |
machine.startup.website_url | null | Null in the sample; the startup's own site link is not shown for this record. |
machine.startup.visit_url | string | BetaList's visit link for the startup. |
machine.startup.featured_at | string | Date the startup was featured (YYYY-MM-DD). |
machine.startup.makers[] | array | Makers: name and BetaList profile link. |
machine.startup.topics[] | array | Topics: name and BetaList topic link. |
machine.startup.similar[] | array | Similar startups, each with id, name, url, alias, tagline and image. |
Example response
A real response, as returned.
{
"session_id": "11111111-1111-1111-1111-111111111111",
"kind": "betalist_startups",
"startup": "iconscove",
"startup_id": "iconscove",
"human": "# BetaList — startup\n\n- **Id:** iconscove\n- **Pages opened:** 1\n- **Proxy traffic:** 72.5 KB\n- **Tagline:** Create on-brand icons from prompts in 50+ styles\n- **Featured:** 2026-07-01",
"machine": {
"startup": {
"id": "iconscove",
"alias": "iconscove",
"name": "IconsCove",
"url": "https://betalist.com/startups/iconscove",
"tagline": "Create on-brand icons from prompts in 50+ styles",
"description": "IconsCove generates custom icons from plain-language prompts in over 50 styles and curated color palettes. Describe what you need, pick a style and colors, and get up to four high-res PNGs in seconds.",
"image": "https://resize.imagekit.co/tie2YyprRxAI57yld9Ac2OXlAh6-7IfO0_vVdN4qOtM/plain/s3://betalist-production/1ngonaa8j106eo0vjjso1xvywzzf",
"logo": "https://cdn.betalist.com/5hbfbsz1ijdha26hl6jlzbxopdxn",
"screenshots": [
"https://resize.imagekit.co/m-atINClz7H70XGpzkqkxaGqU1EbmbhjRxxYnOvfS0I/h:300/dpr:2/bg:ffffff/plain/s3://betalist-production/1ngonaa8j106eo0vjjso1xvywzzf",
"https://resize.imagekit.co/sz01jNCR-ZiU0s0Z0I43-gfuVg7NDEBxucovpvgQRZo/h:300/dpr:2/bg:ffffff/plain/s3://betalist-production/emn61a97g9hc76oqojh27rs1u4yj"
],
"website_url": null,
"visit_url": "https://betalist.com/startups/iconscove/visit",
"featured_at": "2026-07-01",
"makers": [
{
"name": "Mantas",
"url": "https://betalist.com/@mantasge"
}
],
"topics": [
{
"name": "User Interface Design",
"url": "https://betalist.com/browse/design-creative/user-interface-design"
},
{
"name": "AI Image Creation",
"url": "https://betalist.com/browse/ai/ai-image-creation"
}
],
"similar": [
{
"id": "whateverlogo",
"name": "Whateverlogo",
"url": "https://betalist.com/startups/whateverlogo",
"alias": "whateverlogo",
"tagline": "Upload your logo, type a prompt, get branded images instantly",
"image": "https://resize.imagekit.co/h7qIrlfidxUfTclQL__4OTnSmfTzwZdySo0NhVG5dZU/s:40:40/dpr:2/plain/s3://betalist-production/eykznsri24n50h6v67cavvmkgl8n"
},
{
"id": "illustro",
"name": "Illustro",
"url": "https://betalist.com/startups/illustro",
"alias": "illustro",
"tagline": "Turn text into truly-editable illustrations",
"image": "https://resize.imagekit.co/RrDfsynp-1wA4QEw1g_fq7CPVsn0iAim954cE0oqyj4/s:40:40/dpr:2/plain/s3://betalist-production/9tqi6gm712k8f3ylxasgyyzj2bcx"
}
]
},
"blocked": false,
"pages_opened": 1,
"proxy_traffic_bytes": 74267
},
"total_points": 5
}How to run it
The same lookup works from the app, the API, or as a tool an agent can call mid-task.
One record per request. Results come back in the same envelope as every other source: a session id, a readable summary, the structured result and the points charged.
curl -X POST https://api.neuralverge.ai/functions/v1/run-betalist-startups \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{"startup":"iconscove"}'What teams use it for
Where this field shows up in an actual workflow.
Pull the listing, topics and launch date for a startup before a first conversation.
Use the similar list to find neighbours of a product and look up each one.
Add tagline, description and topic tags to startups you already track by slug.
Group looked-up startups by topic to see which areas are active.
Coverage, freshness and limits
What this source covers, how fresh it is, and where it stops.
BetaList records with a public page.
Read at request time, so the answer reflects the platform as it stands when you ask.
This source returns information BetaList shows publicly. Every response carries the session id you can trace.
- —Returns what the BetaList page shows. Funding, headcount and revenue are not part of it.
- —website_url can be null, as in the sample. The BetaList visit_url is given instead.
- —Makers come back as names with BetaList profile links. The page does not add commentary on them.
Questions, answered
A BetaList slug such as iconscove, or the link to the startup page.
Related sources
The newest BetaList startups, newest first, each with name, tagline, logo image and BetaList link.
Name, tagline, logo image and BetaList link for each startup matching the keyword.
Name, tagline, logo image and BetaList link for the startups filed under that topic.
Startup directories, funding databases, launch platforms and investor data.
Try betalist startup on your own data
One request format across every source in the catalog.