Newegg Seller Data API — Rating, Followers, Badges & Location
Send a Newegg seller store key or store URL and this source returns the seller's profile as data: rating, follower count, product count, top-rated and hot-seller badges, legal name and location.
{
"session_id": "11111111-1111-1111-1111-111111111111",
"kind": "newegg_seller",
"seller": "BioStar",
"seller_key": "BioStar",
"human": "# Newegg seller\n\n- **Seller:** BioStar\n- **Proxy traffic:** 1.36 MB\n- **Name:** BioStar\n- **URL:** https://www.newegg.com/Seller-Store/BioStar\n- **Rating:** 4.8/5 (151 ratings)\n- **Positive feedback:** 94.7%\n- **Followers:** 180\n- **Products:** 214",
"machine": {
"seller": {
"id": "BFJR",
"url": "https://www.newegg.com/Seller-Store/BioStar",
"name": "BioStar",
"store_name": "BioStar Store",
"alias": "BioStar",
"rating": 4.8,
"rating_last_12m": 4.6,
"review_count": 151,
"review_count_last_12m": 48,
"positive_rate": 94.7,
"positive_rate_last_12m": 89.58,
"is_top_rated": true,
"is_hot_seller": false,
"follower_count": 180,
"product_count": 214,
"legal_name": "TOPRAM INC",
"description": "BIOSTAR is an experienced computer hardware accessories/PC/Gaming Motherboard manufacturer and supplier. We provide high-quality multinational products. Shipping Information Our products are shipped q",
"image": "https://c1.neweggimages.com/Marketing_Place/Seller_logo/Seller_BFJR_e206aedd-38e9-4e3a-80ef-873d3c68b7b8.jpg",
"city": "Taipei",
"state": "Taipei City",
"country": "TAIWAN"
},
"proxy_traffic_bytes": 1423891
},
"total_points": 5
}- You send
- A Newegg seller store key or store URL
- You get back
- Seller rating, followers, product count, badges, legal name and location
- Coverage
- Newegg.com listings with a public seller store page.
- Price
- 5 pts — $5 per 1,000
- Charged only when the seller resolves. A store key or URL that does not resolve is not billed.
Ways to get this data
Three approaches teams use today, and where each one runs into trouble.
| Approach | What it takes | Cost | Trade-off |
|---|---|---|---|
| Checking the store by hand | Open the seller store page and read it | Free, and slow | Fine for one seller, useless across a supplier list |
| Building a scraper | Write it, host it, and repair it when Newegg changes the store page | Engineering time | A maintenance commitment for something that isn't your product |
| NeuralVerge | One request per seller | $5 per 1,000, misses not billed | Returns what the page publishes at request time — ratings and counts move |
What you get back
Every field in the response shown above.
| Field | Type | Description |
|---|---|---|
id | string | Newegg seller ID. |
url | string | Seller store URL. |
name | string | Seller name. |
store_name | string | Store display name. |
alias | string | Store key used in the store URL. |
rating | number | Overall seller rating. |
rating_last_12m | number | Seller rating over the last 12 months. |
review_count | number | Number of seller ratings. |
review_count_last_12m | number | Number of seller ratings over the last 12 months. |
positive_rate | number | Positive feedback rate, in percent. |
positive_rate_last_12m | number | Positive feedback rate over the last 12 months, in percent. |
is_top_rated | boolean | Whether the seller carries the top-rated badge. |
is_hot_seller | boolean | Whether the seller carries the hot-seller badge. |
follower_count | number | Number of store followers. |
product_count | number | Number of products the store lists. |
legal_name | string | Seller's registered legal name. |
description | string | Start of the store description. |
image | string | Seller logo image URL. |
city | string | City. |
state | string | State or region. |
country | string | Country. |
How to run it
The same lookup works from the app, the API, or as a tool an agent can call mid-task.
One seller per request. The seller value is the store key from the Seller-Store URL (BioStar in the example) or the full URL. Run Newegg seller products next if you want what the store lists.
curl -X POST https://api.neuralverge.ai/functions/v1/run-newegg-sellers \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{ "seller": "BioStar" }'What teams use it for
Where this field shows up in an actual workflow.
Check rating, recent rating and positive rate before buying from or benchmarking a seller.
See how large a rival's store is and how many followers it has.
Match a store to its legal name and location.
Take a store key from a seller profile into Newegg seller products.
Coverage, freshness and limits
What this source covers, how fresh it is, and where it stops.
Newegg.com listings with a public seller store page.
Read at request time.
This source returns publicly visible profile information, stamped with the identifier it was read from and a session id you can trace.
- —Ratings and follower counts reflect the moment of the request.
- —Location and legal name are only as complete as the store publishes them.
- —The description field returns the opening of the store text, not the whole thing.
Questions, answered
It is the final segment of a Newegg seller store URL (BioStar in https://www.newegg.com/Seller-Store/BioStar). The full URL works too.
Related sources
Try newegg seller on your own data
One request format across every source in the catalog.