Where do I find the brand ID?

It is the number after b in a brand page URL, and brand_url in a Wayfair product response links to the page.

Does it list the brand's products?

No. It returns the brand profile and its collections. Use Wayfair product search for items.

Do I pay for lookups that come back empty?

No. You are charged per result, so a request that finds nothing costs nothing. Testing this against a messy list is free to get wrong.

5 points per result, which is $5 per 1,000, and only lookups that resolve are charged.

E-commerce & Marketplaces

Wayfair Seller (Brand) Data API — Description, Logo & Collections

Send a Wayfair brand ID or brand page URL and this source returns the brand as data: name, description, logo image, alias and the collections it groups its products into.

Run it in the app Read the API docs

Example response

{
  "session_id": "11111111-1111-1111-1111-111111111111",
  "kind": "wayfair_seller",
  "seller": "44308",
  "human": "# Wayfair seller\n\n- **Seller:** 44308\n- **Proxy traffic:** 3.08 MB\n- **Name:** Ebern Designs\n- **URL:** https://www.wayfair.com/brand/bnd/x-b44308.html\n- **Collections:** 7",
  "machine": {
    "seller": {
      "@type": "WayfairSeller",
      "id": "44308",
      "url": "https://www.wayfair.com/brand/bnd/x-b44308.html",
      "alias": "x",
      "name": "Ebern Designs",
      "description": "Fusing streamlined stylings and eclectic accents, Ebern Designs is your singular stop for everything essential in crafting a contemporary look throughout any space you call home.",
      "image": "https://assets.wfcdn.com/im/61939426/resize-h62-w250%5Ecompr-r85/9023/90231700/default_name.jpg",
      "collections": [
        {
          "@type": "WayfairSellerCollection",
          "name": "Wall Art",
          "url": "https://www.wayfair.com/home/cat/-c0-masterClID~1318.html"
        },
        {
          "@type": "WayfairSellerCollection",
          "name": "Area Rugs",
          "url": "https://www.wayfair.com/home/cat/-c0-masterClID~167.html"
        }
      ]
    },
    "response_bytes": 3227528
  },
  "total_points": 5
}

You send: A Wayfair brand ID or brand page URL
You get back: Brand name, description, logo image, alias and collections
Coverage: Wayfair.com listings with a public brand page.
Price: 5 pts — $5 per 1,000; Charged only when the brand resolves. A brand ID or URL that does not resolve is not billed.

Comparison

Ways to get this data

Three approaches teams use today, and where each one runs into trouble.

Approach	What it takes	Cost	Trade-off
Checking the brand page by hand	Open the brand page and read it	Free, and slow	Fine for one brand, useless across a supplier list
Building a scraper	Write it, host it, and repair it when Wayfair changes the brand page	Engineering time	A maintenance commitment for something that isn't your product
NeuralVerge	One request per brand	$5 per 1,000, misses not billed	Returns what the page publishes at request time — ratings and counts move

Response

What you get back

Every field in the response shown above.

Field	Type	Description
`@type`	string	Record type label, WayfairSeller.
`id`	string	Wayfair brand ID.
`url`	string	Brand page URL.
`alias`	string	URL slug of the brand page.
`name`	string	Brand name.
`description`	string	Brand description as published.
`image`	string	Brand logo image URL.
`collections`	array	The brand's collections, each with a name and link.

Integration

How to run it

The same lookup works from the app, the API, or as a tool an agent can call mid-task.

One brand per request. The seller value is the brand ID or the full brand page URL; the brand_url in a Wayfair product response is the easiest place to find it.

curl -X POST https://api.neuralverge.ai/functions/v1/run-wayfair-sellers \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "seller": "44308" }'

Use cases

What teams use it for

Where this field shows up in an actual workflow.

Brand research

Read how a brand describes itself and which collections it organises products into.

Competitor mapping

Compare the collections that rival brands offer.

Product-to-brand linking

Follow brand_url from a product to the brand it belongs to.

Catalog enrichment

Attach brand descriptions and logos to a product feed.

Coverage & limits

Coverage, freshness and limits

What this source covers, how fresh it is, and where it stops.

Coverage

Wayfair.com listings with a public brand page.

Freshness

Read at request time.

Handling

This source returns publicly visible profile information, stamped with the identifier it was read from and a session id you can trace.

What it will not do

—The response covers the brand page, not the brand's full product list; use Wayfair product search to find items.
—Brand descriptions are as short or long as the brand wrote them.
—Collections reflect the brand page at the moment of the request.

FAQ

Questions, answered

On Wayfair the seller entity returned here is the brand page, with its name, description and collections.

Related sources

Wayfair product

Product detail, including the brand_url for this lookup.

Wayfair product search

Find items by keyword.

Walmart seller

Seller profiles at another US retailer.

All e-commerce & marketplaces

Amazon, eBay, Walmart, AliExpress and Alibaba product, seller and review data.

Try wayfair seller on your own data

One request format across every source in the catalog.

Get started