Can I look up an item by URL instead of ID?

Yes — the item field accepts either a Walmart item ID or a full product URL.

How current is the price?

It's read when you make the request, so it matches the listing at that moment.

Do I pay for lookups that come back empty?

No. You are charged per result, so a request that finds nothing costs nothing. Testing this against a messy list is free to get wrong.

What does a lookup cost?

5 points per result, which is $5 per 1,000, and only items that resolve are charged.

E-commerce & Marketplaces

Walmart Product Data API — Price, Rating & Seller Info

Send a Walmart item ID or product URL and this source returns the listing as structured data: brand, price, rating, specifications, and the seller behind the listing.

Run it in the app Read the API docs

Example response

{
  "session_id": "11111111-1111-1111-1111-111111111111",
  "kind": "walmart_product",
  "item": "10774352381",
  "human": "# Walmart product\n\n- **Item:** 10774352381\n- **Response size:** 516.4 KB\n- **Name:** Logitech Precision Pro Wireless Mouse, Black, Compatible with Laptop, PC, Mac, iPadOS, Walmart Exclusive\n- **Price:** USD36.82\n- **Rating:** 4.5 (247 reviews)\n- **Availability:** IN_STOCK",
  "machine": {
    "product": {
      "id": "10774352381",
      "us_item_id": "10774352381",
      "walmart_internal_id": "1U71SDX99PGF",
      "name": "Logitech Precision Pro Wireless Mouse, Black, Compatible with Laptop, PC, Mac, iPadOS, Walmart Exclusive",
      "brand": "Logitech",
      "brand_url": "/search?q=Logitech&facet=brand:Logitech",
      "model": null,
      "upc": "097855200174",
      "manufacturer_product_id": null,
      "price": 36.82,
      "price_string": "$36.82",
      "currency": "USD",
      "list_price": null,
      "rating": 4.5,
      "review_count": 247,
      "image": "https://i5.walmartimages.com/seo/Logitech-Precision-Pro-Wireless-Mouse_c76cddbf-c8cb-47d0-8e85-4add479ce780.1728b07ccdbdcbcec9c5abf4f7c22987.png",
      "images": [
        "https://i5.walmartimages.com/seo/Logitech-Precision-Pro-Wireless-Mouse_c76cddbf-c8cb-47d0-8e85-4add479ce780.1728b07ccdbdcbcec9c5abf4f7c22987.png",
        "https://i5.walmartimages.com/asr/a2386112-184f-46ef-9033-b2349cddbf3e.9ee7f8279c5fff50acdb9fc985d176b2.jpeg",
        "https://i5.walmartimages.com/asr/8c0f99a4-9f54-4a31-86a4-dd9de9aa59f2.5ca7d0d502e77dba943afde6f017511f.jpeg"
      ],
      "availability_status": "IN_STOCK",
      "is_in_stock": true,
      "short_description": "Built for endurance, versatility, and comfort, Logitech Precion Pro Wireless Mouse helps you succeed in a multi-device world. You'll be powering through tasks thanks to the Easy-Switch technology that lets you switch seamlessly between 3 computers. You'll fly through documents and web pages using the hyper-fast scroll wheel, and hardly spare a thought to changing batteries thanks to 24 months of p",
      "seller": {
        "id": "F55CDC31AB754BB68FE0B39041159D63",
        "name": "Walmart.com",
        "display_name": "Walmart.com",
        "storefront_url": null,
        "type": "INTERNAL"
      },
      "breadcrumbs": [
        "Electronics",
        "Computers, Laptops and Tablets",
        "Computer Accessories"
      ],
      "category": "Wireless Mouse",
      "return_policy": {
        "returnable": true,
        "freeReturns": true,
        "returnWindow": {
          "value": 30,
          "unitType": "Day"
        },
        "returnPolicyText": "Free 30-day returns",
        "returnPolicyTextCode": {
          "code": "PRODUCT_RETURN_WINDOW",
          "data": null
        },
        "returnPolicyCondition": null,
        "holidayReturnEnabled": false,
        "returnPolicyClarityText": "",
        "returnPolicyClarityTextMore": "",
        "returnPolicyType": "seamless",
        "returnableToStore": true,
        "returnLocation": "store"
      },
      "variants": [],
      "badges": [],
      "condition": "New",
      "is_preowned": false
    },
    "response_bytes": 528747
  },
  "total_points": 5
}

You send: A Walmart item ID or product URL
You get back: Brand, price, rating, specifications and seller (including the storefront ID for a seller lookup)
Coverage: Walmart.com listings with a public product page.
Price: 5 pts — $5 per 1,000; Charged only when the item resolves. An item ID or URL that doesn't resolve is not billed.

Comparison

Ways to get this data

Three approaches teams use today, and where each one runs into trouble.

Approach	What it takes	Cost	Trade-off
Checking the listing by hand	Open the page and read it	Free, and slow	Fine for one item, useless across a catalog
Building a scraper	Write it, host it, and repair it when Walmart changes the page	Engineering time	A maintenance commitment for something that isn't your product
NeuralVerge	One request per item	$5 per 1,000, misses not billed	Returns what the listing publishes at request time — prices and stock move

Response

What you get back

Every field in the response shown above.

Field	Type	Description
`id`	string	Walmart item ID (same value as us_item_id).
`us_item_id`	string	Walmart item ID.
`walmart_internal_id`	string	Walmart's internal identifier for the listing.
`name`	string	Product title.
`brand`	string	Product brand as listed.
`brand_url`	string	Relative link to the brand's page on Walmart.com.
`model`	string	Model number, when the listing publishes one.
`upc`	string	UPC code.
`manufacturer_product_id`	string	Manufacturer's own product ID, when published.
`price`	number	Current price.
`price_string`	string	Current price formatted with a currency symbol.
`currency`	string	ISO currency code.
`list_price`	number	Pre-discount list price, when the item is on sale.
`rating`	number	Average star rating.
`review_count`	number	Number of reviews.
`image`	string	Primary product image URL.
`images`	array	All product image URLs.
`availability_status`	string	Stock status, e.g. IN_STOCK.
`is_in_stock`	boolean	Whether the item is currently in stock.
`short_description`	string	Marketing description text.
`seller`	object	Seller id, name and storefront_url — storefront_url is the value a Walmart seller lookup needs, not the hash shown on the page. It's null for items sold directly by Walmart.com.
`breadcrumbs`	array	Category breadcrumb trail.
`category`	string	Leaf category name.
`return_policy`	object	Return window, eligibility and policy text.
`variants`	array	Other variant SKUs of this product, when present.
`badges`	array	Promotional badges shown on the listing, when present.
`condition`	string	Item condition, e.g. "New".
`is_preowned`	boolean	Whether the listing is for a pre-owned item.

Integration

How to run it

The same lookup works from the app, the API, or as a tool an agent can call mid-task.

One item per request. Save seller.storefront_url from the response if you plan to run a Walmart seller lookup next — it's the only reliable source for the ID that endpoint needs.

curl -X POST https://api.neuralverge.ai/functions/v1/run-walmart-product \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "item": "10774352381" }'

Use cases

What teams use it for

Where this field shows up in an actual workflow.

Price monitoring

Track how a listing's price and stock level move over time.

Competitive catalog checks

Compare specifications and ratings across similar listings.

Feeding a seller lookup

Pull seller.storefront_url here before running Walmart seller — it's the working ID, not the hash on the page.

Marketplace research

Build a picture of how a category is priced and rated on Walmart.com.

Coverage & limits

Coverage, freshness and limits

What this source covers, how fresh it is, and where it stops.

Coverage

Walmart.com listings with a public product page.

Freshness

Read at request time.

Handling

This source returns publicly visible product information, stamped with the item ID or URL it was read from and a session id you can trace.

What it will not do

—Price and stock reflect the moment of the request and can change immediately after.
—Specifications are only as complete as what the listing publishes.
—Third-party marketplace listings vary in how much seller detail they include.

FAQ

Questions, answered

Because the seller ID shown on a Walmart product page is a 32-character hash the seller endpoint doesn't accept. The numeric catalogSellerId or storefront URL it needs is in this response's seller.storefront_url, not anywhere on the page you'd copy from.

Related sources

Walmart product search

Find items by keyword before you look one up.

Walmart seller

Look up the seller using the storefront_url this response returns.

Amazon product

The same idea on another marketplace.

All e-commerce & marketplaces

Amazon, eBay, Walmart, AliExpress and Alibaba product, seller and review data.

Try walmart product on your own data

One request format across every source in the catalog.

Get started